Headquartered in Dubai, A Communications covers MENA and European markets. It is a B2B agency with B2C experience.
With so many marketing agencies available to brands today, USPs are hard to come by. Here are ours:
- We are very price conscious and over service each and every time. The proof is in the pudding not the price
- We spend one full day every two weeks sitting in your office or on-site. We find this helps us with approvals and you with us knowing your brand
- You have the Founder on speed dial
- We have British senior management. Important when the UAE media writes in English not American
- We don’t just do, we give you our unadulterated expert opinions and guidance
- We work with only two third parties…they are the only ones we trust
- Arabic translators aka Emirati journalists. Arabic media standards
- Liana Technologies, the Finnish website builders. European standards
This is typically the shortest chapter of a business plan document, but that doesn’t reduce its importance. If you’re presenting this plan to people outside of your company, this is your opportunity to introduce yourself and your business, and you are going to want to put your best foot forward.’
Imagine that the person reading your business plan document has never heard of you, and doesn’t know anything about your business.
What should be their take-away? What do they need to remember about you and your company?
When composing this section of your business plan, focus on the highlights: who you are as the founder and owner, other prominent team members, your product or service, and why it is unique. Think of this chapter as the “who, what, when, where, and why” of your business.
Frequently asked questions
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