A global crisis can hit at any time, and even with the best marketing strategy in the world, you can’t stop it impacting your brand. But you can mitigate the damage with an effective crisis communication plan. Here are our top tips to build yours.
By Tomi Saikkonen-Williams, Vice President at Liana Technologies Middle East. Digital transformation was the buzzword on every market leaders’ lips in 2019 and a surge in the uptake of data analytics was evident. Big data adoption increased by 42% in just three years from 17% in 2015 to 59% in 2018.